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About Primus Multifamily

Our mission centered on people first multifamily results

What Drives Us

Primus Multifamily is a modern property management firm built on a clear conviction: when people thrive, properties perform. Our leadership brings decades of experience in multifamily operations, marketing, and strategic management. We combine disciplined systems with a people-centered philosophy that strengthens communities, supports onsite teams, and delivers long-term value for owners and investors.

Our Mission

It is our purpose and privilege to prioritize others in all that we do, while working diligently to consistently improve outcomes for our residents, communities, clients, investors, and employees. Come be a part of our mission.
CAREERS

Our Story

We knew we could do better. So we built it ourselves.

Primus Multifamily was created to redefine what property management should be: intentional, personal, transparent, and grounded in service. In 1997, we began to invest in distressed multifamily assets impacted by the Charleston Naval Base closure. We outsourced property management to third party providers, but we were not satisfied. Residents felt overlooked. On site teams lacked real support. Communication was lacking. As owners, we thought performance could be better.

That’s when we chose to bring management in house, to align operations with ownership.

What started as a necessity for our own portfolio has now become a blueprint for a new standard of management. Primus pairs the discipline and infrastructure of a larger management firm with the heart, attention, and accountability of a regional owner-operator.

With clear processes, modern systems, and hands-on leadership, we deliver a high-performance management solution.

Leadership

Dean Varner featured with Primus Multifamily leadership

Dean Varner

Founder & President

Cathy team member specializing in strength conditioning and performance support

Cathy Hontz

Director of Marketing & Business Development

Highlighting leadership profile for Kristi Primus to showcase multifamily management experience

Kristi Ellis

Regional Property Manager

Beth team member profile showcasing experience in multifamily operations

Beth Hacker

Director of Corporate Accounting

Austin Varner featured with Primus Multifamily leadership

Austin Varner

Acquisitions and Asset Manager

Core Values

We stay nimble, adapting quickly when situations change while maintaining focus and intention. Challenges are met with creativity, thoughtful analysis, and purposeful problem-solving. Execution is our link between aspiration and results, and we hold ourselves accountable to deliver results.

We do the right thing, even when no one is watching. We build confidence through honesty, consistency, and follow-through. Trust is earned daily, through actions that match our words. 

We create spaces where residents feel at home, supported, and valued. Every interaction is an opportunity to strengthen community and build trust.
By taking exceptional care of our residents, we strengthen the stability and performance of every property we manage.

We encourage intellectual curiosity and welcome new perspectives that challenge familiar thinking. Our drive to improve pushes us to adopt modern technology, explore bold ideas, and stay open-minded as we elevate our teams, communities, and performance.

We communicate clearly, openly, and in a timely manner. Sharing information, ideas, and feedback strengthens our teams and reinforces alignment. Transparency builds trust, reduces confusion, and keeps everyone moving in the same direction.

We believe great teams never stop improving. We provide training and education and promote shared knowledge, an apprentice-style mindset where everyone teaches and everyone grows. Mistakes are analyzed to lead to better judgement, stronger processes, and higher standards. 

The Primus Difference

Owners and investors choose Primus because we operate with the precision of an institutional management firm and the heart of a service-driven team. Our leadership has decades of industry experience, a strong understanding of multifamily markets, and a consistent commitment to accountability and performance.

Primus stands apart through:

  • Disciplined operations
  • Transparent reporting
  • Hands-on leadership involvement
  • Performance driven marketing strategies
  • A resident-first service model that strengthens occupancy and retention
  • Innovative technology and systems that scale efficiently
  • A long-term, stability-focused mindset
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The Primus difference built on people first results
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