Cathy Hontz serves as Director of Marketing & Business Development for Primus Multifamily, bringing more than two decades of multifamily experience across onsite leasing, operations, strategic sales, and digital marketing.

She leads brand strategy, portfolio marketing, and growth initiatives designed to increase occupancy, strengthen revenue, and enhance asset performance. Cathy specializes in optimizing marketing strategy, revitalizing underperforming assets, and building strategic partnerships that expand opportunity for ownership groups.

Her approach is data-driven and technology-focused. Cathy leverages performance analytics, digital advertising strategy, automation tools, and AI-powered leasing platforms to optimize lead conversion and maximize marketing ROI across the portfolio.

A long-standing leader within the Charleston, Myrtle Beach, and Coastal Georgia Apartment Associations, she has received multiple industry awards for excellence and advocacy. Cathy earned her Bachelor of Arts from Rutgers University in 1996 and is passionate about leasing, training, mentorship, and advocacy for our industry.